February 19, 2009, Premier Wen Jiabao chaired a State Council executive meeting examined and approved in principle the adjustment of light industry and petrochemical industry revitalization planning, decided to further increase the "home appliances to the countryside" policy enforcement. The meeting held that light is abundant material and cultural life of the people of the important industries, and assume the prosperity of the market, to expand employment and services "three rural" an important mission. The revitalization of light industry, and must take comprehensive measures, efforts to expand market demand in urban and rural areas, and consolidate and develop the international market; to speed up the independent innovation, promote structural adjustment and industrial upgrading, go green ecology, quality and safety and a new cycle of economic development.
Qualcomm embrace the introduction of the Light Industry Medium Industry Promotion Planning (hereinafter referred to as "the planning"), so that surprises people is that the Chinese Government also borrow industrial adjustment of the machine, priority emphasize the need to vigorously develop, including the paper industry, including many sunrise industries, and strive to achieve China's economic development by leaps and bounds, the planned introduction of give by the economic crisis hit the paper into an arm, the Chinese paper industry will henceforth will speed up the pace of recovery.

The planning policy paper industry about the most exciting are the resumption of the export tax rebate rate, the export tax rebate is the fastest and most "benefits" of the foster policy. This is since January 1, 2004, the abolition of country paper and paperboard products 13% export tax rebate policy to restore first, it is bound to paper industry played a significant role in promoting recovery. Since the financial crisis, the international market demand, raw material prices, the appreciation of the renminbi accelerated, rising labor costs and other factors superposition, exports increase in operating costs. Part of paper production and operation enterprises are facing difficulties, some have even closed down. The resumption of export tax rebates, through the export tax rebate to reduce the cost of doing business, and expand the competitiveness of export products to help assist the competitiveness of the enterprises have to survive through the storm. Long term, however, enterprises still need to improve the efficiency of production and upgrading of product mix and other measures to deal with the survival of severe domestic and international situation, seek survival and development.

Written into the planning in urban and rural areas must make efforts to expand market demand, to consolidate and develop the international market. Speed up the independent innovation, promote structural adjustment and industrial upgrading, go green ecology, quality and safety and a new cycle of economic development. Analysis of the traditional paper industry to become major causes of pollution, mainly in the pulp and paper process into raw materials and chemicals in the production of paper pulp at the same time, most become pollutants emitted into the atmosphere and cause serious water pollution. In addition, the timber industry required substantial resources and energy support, such as no man-made industrial timber enough to provide raw materials, it will be difficult to achieve sustainable development. In order to achieve the paper industry from the "resources - products - pollution emissions," the traditional economic model to the "resources - products - renewable resources" of the recycling economy model. Carrier such as paper - APP China's modernization of its pulp and paper technology and forestry-pulp-paper integration and practice of trying to achieve a true sense of the circular economy, planning APP will accelerate the introduction of such a competitive business Su comprehensive rehabilitation.

The planning to write a paper to accelerate the technological transformation and to increase domestic effective supply, and maintain export market share. Although the world economy remains in the doldrums, the industry affected to a certain extent. Stable market demand for paper industry can make the shadow of financial crisis, long-term to maintain a high degree of industry boom. At crisis, some enterprises have also taken various measures to save themselves, such as APP China, Yueyang Paper, Chenming Paper and other enterprises, in the decline in profitability and cash flow, the reduction in investment and operating expenses, and optimize the financial structure and internal production structures, increase their own innovation, the development of the market competitiveness of new products and concentrate on doing edge products, paper-making enterprises to seek new profit growth point.

The planning also included another key concern is energy-efficient emission reduction and environmental protection, it reflects the Chinese government to eliminate backward production capacity determination. Planning, pointed out the need to limit and eliminate the high-energy consumption and environmental protection non-compliance, technology behind the technology, processes, equipment and products. May 1, 2009, all enterprises should implement the "pulp and paper industrial water pollutant discharge standards," the standards, new emissions standards requirements and a substantial increase compared to the original standards, and abolished the system of non-wood pulp Pulp Enterprise relaxed emissions policy. In the current financial crisis and environmental protection of the dual pressures of high background, will also have a number of emissions of non-compliance out of small and medium-sized enterprises are faced with paper, such as APP China, Yueyang Paper, Chenming, such as larger enterprises environmental protection standards will usher in rapid development of new opportunities, and finally adjust benefit at industrial upgrading.

The plan also noted that to increase small and medium-sized enterprises in light of taxation and credit support. The resumption of waste paper processing trade policy to improve the bulk of raw materials and light industrial products reserves. Increase in pulp and paper products such as收储, selection of pilot enterprises implement temporary dynamic reserve to the backlog in the fourth quarter of 2008 as the base product, the banks give in full the special liquidity loans, discount country to give full support for one year, pending the restoration of market when sales repayment; the establishment of special funds and technology development and industrialization of high-tech demonstration of special funds, and increase financial investment, the promotion of light industries to revive.

The introduction of these policies will help Chinese paper industry will accelerate the pace of recovery. Trust in the light industrial revitalization planning under the guidance of Chinese paper industry must be able to overcome the adverse effects of the economic environment, have succeeded in weathering the unprecedented economic winter.